The 2009–2010 Tar Heels struggled throughout the regular season finishing with a 16–15 record,[42] and dropped to #3 in Division I in all-time wins. They later lost in the first round of the ACC Tournament, playing in the first "play-in" Thursday game for the first time since the ACC grew to 12 teams. The Tar Heels did not receive an NCAA tournament bid, and instead accepted a bid to the NIT.[43] During the season, the Tar Heels reached the 2,000-win milestone with a home win over Miami on March 2, 2010, becoming the second fastest college team to do so (North Carolina was in its 100th season of basketball at the time of this accomplishment). The Tar Heels were able to make it to the final game of the NIT, losing to Dayton in the final game finishing with a 20-17 record.
With Ed Davis sidelined for at least four weeks due to a fractured left fibula, it’s now time for Tony Bradley to show what he can do at the NBA level. The 21-year-old Bradley has played only 15 games in his NBA career so far, nine in his rookie season, three last season, and three in garbage time this season. Now, though, he’ll get real NBA minutes that matter. (Salt Lake Tribune)
Despite the turnaround from the year before and the NIT appearance, at the end of the season Matt Doherty was replaced as head coach by Roy Williams. Williams had served as an assistant to Smith for 11 years before leaving to spend the first 15 years of his Hall of Fame head coaching career leading Kansas to 9 conference regular season championships and four Final Fours before Smith convinced him to return home. It was hoped that Williams would restore a measure of stability to the program. Williams was UNC's third coach in six years. The two previous to Guthridge (McGuire and Smith) had covered a 45-year period.
In Williams' first season, the Tar Heels finished 19–11 and were ranked in a final media poll for the first time in three years. They returned to the NCAA tournament and were ousted in the second round by Texas. The following year, the Tar Heels won their fourth NCAA title and Williams' first as a head coach.[39] After winning the championship, Williams lost his top seven scorers, but the 2005–06 season saw the arrival of freshman Tyler Hansbrough and Williams was named Coach of the Year. The Tar Heels swept the ACC regular season and tournament titles in 2007 and 2008. The 2008 ACC Tournament was the first time North Carolina has ever won the ACC Tournament without defeating at least one in-state rival during the tournament.[40] North Carolina lost in the national semifinals of the 2008 NCAA tournament to Williams' former program Kansas.
Dean Smith was widely known for his idea of "The Carolina Way," in which he challenged his players to, “Play hard, play smart, play together.”[51] “The Carolina Way” was an idea of excellence in the classroom, as well as on the court. In Coach Smith's book, The Carolina Way, former player Scott Williams said, regarding Dean Smith, “Winning was very important at Carolina, and there was much pressure to win, but Coach cared more about our getting a sound education and turning into good citizens than he did about winning.“ [52] "The Carolina Way" was evident in many practices the players would implement, including pointing to the player who assisted in a basket, giving him credit as an act of selflessness. This "Thank the Passer" practice is used throughout basketball today.[53]
In the 2008–09 season, the Tar Heels won their fifth NCAA title by defeating Michigan State in the championship of the 2009 NCAA Men's Basketball Tournament. The Tar Heels won all six of that year's tournament games by at least 12 points, for an average victory margin of 20.2 points, and only trailed for a total of 10 minutes out of 240 through the entire tournament.[41] Wayne Ellington was named the tournament's Most Outstanding Player, the fourth Tar Heel so honored.

Kerwin Walton, the 6-foot-5 shooting guard from Hopkins (MN), visits North Carolina this weekend for his second official visit. Walton took his first official visit to Arizona last month. Paolo Banchero, the 6-foot-9 forward from O’Dea (WA), visits Tennessee for his fourth official visit. Banchero, who said he will remain in the class of 2021, visited UNC in September. (Zag's Blog)
The 2010–2011 Tar Heels, with the addition of Harrison Barnes, Kendall Marshall, and Reggie Bullock, eighth in the preseason polls, struggled out the gates, starting with a 2-2 record, the worst start since the 2001–02 season. After losses to Illinois and Texas, the Tar Heels fell out of the rankings. The losses of senior Will Graves, to dismissal, and Larry Drew II, to transfer and also the unexpected off-season transfers of David and Travis Wear did not help matters. However, the Tar Heels improved greatly during the conference season, finishing first in the ACC regular season with a 14-2 record. Williams was named Conference Coach of the Year for his efforts of getting his team to work through the adversity to finish strong in the regular season.[44] Also during the season, the term Tar Heel Blue Steel was coined, referencing the Tar Heel men's basketball walk-ons. The term was started by one of the players, Stewart Cooper, in hopes that it would be a replacement for "walk-ons" and other less catchy names and soon enough Roy Williams caught on, as well as the rest of the Tar Heel Nation. North Carolina lost to Duke in the ACC Tournament Finals and made a significant run in the NCAA Tournament until they were eliminated in the Elite Eight by Kentucky, finishing with a 29-8 record.[45]
The following year, the Tar Heels were ranked #6 in the AP preseason poll, having lost Paige and Johnson but retaining 2016 ACC Tournament MVP Joel Berry II as well as forwards Kennedy Meeks and Isaiah Hicks. After early season losses to Indiana and Kentucky, the Tar Heels won their 31st ACC regular season title. Despite never being ranked #1 in the AP Poll and losing to Duke in the semifinals of the ACC tournament, the Heels earned a #1 seed in the NCAA tournament, where they advanced to their record 20th Final Four and 11th NCAA tournament title game. They beat Gonzaga 71-65 to give Williams his 3rd national championship, surpassing mentor Dean Smith for most NCAA tournament championships at Carolina, and behind only John Wooden, Mike Krzyzewski, and Adolph Rupp for most NCAA tournament championships overall. Just as in the previous year, the Tar Heels finished with a 33-7 overall record and a 14-4 ACC record.
For a player to have her jersey honored and hung in the Carmichael Auditorium rafters, she must have been a first-team All-American, been a member of an Olympic team as an undergraduate, or been selected by the coaches as Most Valuable Player of a national championship team. For retiring a jersey, a player must be named national player of the year.[3]
We've got @accnetwork news! • 4 vibrant personalities have been added to the @accmbb on-air roster • Nothing But Net studio show to air Sundays • @UVAMensHoops documentary to premiere Oct. 30 #ACCMBB | #WeDoThishttp://theacc.com/news/2019/10/24/mens-basketball-acc-network-adds-basketball-on-air-personalities-road-shows-nothing-but-net-unveiled.aspx …

North Carolina is still alive in the recruitment for five-star shooting guard Bryce Thompson, one of the top uncommitted recruits in the 2020 class. The Tulsa, Oklahoma native cut his list down to seven teams in August. On Sunday, Thompson cut his list one more time as he trimmed it down to four finalists: UNC, Kansas, Oklahoma State, and Oklahoma. (Keeping It Heel)

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