The 2009–2010 Tar Heels struggled throughout the regular season finishing with a 16–15 record,[42] and dropped to #3 in Division I in all-time wins. They later lost in the first round of the ACC Tournament, playing in the first "play-in" Thursday game for the first time since the ACC grew to 12 teams. The Tar Heels did not receive an NCAA tournament bid, and instead accepted a bid to the NIT.[43] During the season, the Tar Heels reached the 2,000-win milestone with a home win over Miami on March 2, 2010, becoming the second fastest college team to do so (North Carolina was in its 100th season of basketball at the time of this accomplishment). The Tar Heels were able to make it to the final game of the NIT, losing to Dayton in the final game finishing with a 20-17 record.

North Carolina has been ranked in the Top 25 in the AP Poll an all-time record 908 weeks,[13] has beaten #1 ranked teams a record 14 times,[14] has the most consecutive 20-win seasons with 31,[15] and the most consecutive top-3 ACC regular season finishes with 37.[15] North Carolina has ended the season ranked in the Top-25 of the AP Poll 50 times and in the Top-25 of the Coaches' Poll 52 times. Further, the Tar Heels have finished the season ranked #1 in the AP Poll 5 times and ranked #1 in Coaches' Poll 6 times. In 2008, the Tar Heels received the first unanimous preseason #1 ranking in the history of either the Coaches' Poll[16] or the AP Poll.[17] In 2012, ESPN ranked North Carolina #1 on its list of the 50 most successful programs of the past 50 years.[18]
Greg Brown: "My top five schools are Kentucky, Texas, Memphis, Auburn, and North Carolina. I’ve visited all the schools, but Texas was the only official visit so far. I’m planning more officials, but it won’t be until late November. When I was at North Carolina it took me 30 minutes to get out of the there because I was signing autographs and taking pictures." (USA Today)
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