The 2009–2010 Tar Heels struggled throughout the regular season finishing with a 16–15 record,[42] and dropped to #3 in Division I in all-time wins. They later lost in the first round of the ACC Tournament, playing in the first "play-in" Thursday game for the first time since the ACC grew to 12 teams. The Tar Heels did not receive an NCAA tournament bid, and instead accepted a bid to the NIT.[43] During the season, the Tar Heels reached the 2,000-win milestone with a home win over Miami on March 2, 2010, becoming the second fastest college team to do so (North Carolina was in its 100th season of basketball at the time of this accomplishment). The Tar Heels were able to make it to the final game of the NIT, losing to Dayton in the final game finishing with a 20-17 record.
After most schools decided to disband their J.V. squads, North Carolina's athletic department opted to keep the team so that non-scholarship students were given the chance to play basketball for UNC. North Carolina also uses their J.V. team as a way for varsity assistant coaches to gain experience as head coaches, such as the current coach, Hubert Davis. Roy Williams was a J.V. coach for eight years before he was hired at Kansas.

The 1922 Tar Heels won the SoCon, and the 1924 Tar Heels squad went 26–0, and was retroactively awarded a 'national championship' by the Helms Athletic Foundation in 1943 and later by the Premo-Porretta Power Poll.[2][27] The Tar Heels also won the 1925 and 1926 SoCon titles, three in a row and four in five seasons. Their fast style of play and stingy defense earned these teams the nickname "White Phantoms", used as an alternative nickname for the Tar Heels into the 1940s.
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In 2015-2016, led by seniors Marcus Paige and Brice Johnson, the Tar Heels earned their 30th ACC regular season title, 18th ACC tournament title, and 19th Final Four.[49][circular reference] They also appeared in their 10th NCAA title game, in which they lost on a buzzer beater to Villanova, despite Marcus Paige's dramatic three-pointer to tie the game with 4.7 seconds left.[50][circular reference] The Tar Heels finished with a 33-7 overall record and a 14-4 ACC record.
Cole Anthony’s reaction to all his preseason hype: a shrug. “At the end of the day, from what the projections are saying, I feel I can do more than that,” he said. “I don’t want to just be first team All-ACC. I want to be Player of the Year.” Anthony walks the talk. The former Archbishop Molloy High School star is frequently in the gym late getting extra shots up. (New York Post)
Greg Brown: "My top five schools are Kentucky, Texas, Memphis, Auburn, and North Carolina. I’ve visited all the schools, but Texas was the only official visit so far. I’m planning more officials, but it won’t be until late November. When I was at North Carolina it took me 30 minutes to get out of the there because I was signing autographs and taking pictures." (USA Today)
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