The 2011–2012 Tar Heels finished the regular season with a final record of 32-6, including a 14–2 record in ACC regular season play which allowed the team to win the conference regular season championship outright. The team fell to Florida State in the championship game of the 2012 ACC Men's Basketball Tournament. The team was a #1 seed in the Midwest Regional of the 2012 NCAA Men's Division I Basketball Tournament; the team reached the Elite Eight and was defeated by Kansas 80-67. This defeat was the second time UNC lost to Kansas in the NCAA Tournament with Roy Williams as UNC head coach. He previously coached Kansas from 1988 to 2003. The loss to Kansas was also UNC's second straight loss in the Elite Eight, after losing to Kentucky the year before. Kansas later fell to Kentucky 67-59 in the National Championship Game. Before the Kansas game, the Tar Heels won their previous three games in the NCAA Tournament by an average of 13.7 points. In the second-round game versus Creighton, starting UNC point guard Kendall Marshall broke his right wrist with 10:56 remaining[46] in the second half with UNC leading 66-50. Marshall continued to play by dribbling primarily with his left hand, including getting fouled on a drive to the basket with 7:09 left in the second half. He left the game against Creighton with two minutes left with UNC leading 85-69. Williams announced Kendall Marshall's injury at the Creighton post-game press conference.[47] Kendall Marshall did not play in UNC's two following games in the NCAA Tournament, a 73-65 overtime win over Ohio in the Sweet 16 and the aforementioned 67-80 loss to Kansas in the Elite Eight.
In Williams' first season, the Tar Heels finished 19–11 and were ranked in a final media poll for the first time in three years. They returned to the NCAA tournament and were ousted in the second round by Texas. The following year, the Tar Heels won their fourth NCAA title and Williams' first as a head coach.[39] After winning the championship, Williams lost his top seven scorers, but the 2005–06 season saw the arrival of freshman Tyler Hansbrough and Williams was named Coach of the Year. The Tar Heels swept the ACC regular season and tournament titles in 2007 and 2008. The 2008 ACC Tournament was the first time North Carolina has ever won the ACC Tournament without defeating at least one in-state rival during the tournament.[40] North Carolina lost in the national semifinals of the 2008 NCAA tournament to Williams' former program Kansas.
The following year, the Tar Heels were ranked #6 in the AP preseason poll, having lost Paige and Johnson but retaining 2016 ACC Tournament MVP Joel Berry II as well as forwards Kennedy Meeks and Isaiah Hicks. After early season losses to Indiana and Kentucky, the Tar Heels won their 31st ACC regular season title. Despite never being ranked #1 in the AP Poll and losing to Duke in the semifinals of the ACC tournament, the Heels earned a #1 seed in the NCAA tournament, where they advanced to their record 20th Final Four and 11th NCAA tournament title game. They beat Gonzaga 71-65 to give Williams his 3rd national championship, surpassing mentor Dean Smith for most NCAA tournament championships at Carolina, and behind only John Wooden, Mike Krzyzewski, and Adolph Rupp for most NCAA tournament championships overall. Just as in the previous year, the Tar Heels finished with a 33-7 overall record and a 14-4 ACC record.
Greg Brown: "My top five schools are Kentucky, Texas, Memphis, Auburn, and North Carolina. I’ve visited all the schools, but Texas was the only official visit so far. I’m planning more officials, but it won’t be until late November. When I was at North Carolina it took me 30 minutes to get out of the there because I was signing autographs and taking pictures." (USA Today)
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