Dean Smith was widely known for his idea of "The Carolina Way," in which he challenged his players to, “Play hard, play smart, play together.” “The Carolina Way” was an idea of excellence in the classroom, as well as on the court. In Coach Smith's book, The Carolina Way, former player Scott Williams said, regarding Dean Smith, “Winning was very important at Carolina, and there was much pressure to win, but Coach cared more about our getting a sound education and turning into good citizens than he did about winning.“  "The Carolina Way" was evident in many practices the players would implement, including pointing to the player who assisted in a basket, giving him credit as an act of selflessness. This "Thank the Passer" practice is used throughout basketball today.
The 2009–2010 Tar Heels struggled throughout the regular season finishing with a 16–15 record, and dropped to #3 in Division I in all-time wins. They later lost in the first round of the ACC Tournament, playing in the first "play-in" Thursday game for the first time since the ACC grew to 12 teams. The Tar Heels did not receive an NCAA tournament bid, and instead accepted a bid to the NIT. During the season, the Tar Heels reached the 2,000-win milestone with a home win over Miami on March 2, 2010, becoming the second fastest college team to do so (North Carolina was in its 100th season of basketball at the time of this accomplishment). The Tar Heels were able to make it to the final game of the NIT, losing to Dayton in the final game finishing with a 20-17 record.
Greg Brown: "My top five schools are Kentucky, Texas, Memphis, Auburn, and North Carolina. I’ve visited all the schools, but Texas was the only official visit so far. I’m planning more officials, but it won’t be until late November. When I was at North Carolina it took me 30 minutes to get out of the there because I was signing autographs and taking pictures." (USA Today)