The 2009–2010 Tar Heels struggled throughout the regular season finishing with a 16–15 record,[42] and dropped to #3 in Division I in all-time wins. They later lost in the first round of the ACC Tournament, playing in the first "play-in" Thursday game for the first time since the ACC grew to 12 teams. The Tar Heels did not receive an NCAA tournament bid, and instead accepted a bid to the NIT.[43] During the season, the Tar Heels reached the 2,000-win milestone with a home win over Miami on March 2, 2010, becoming the second fastest college team to do so (North Carolina was in its 100th season of basketball at the time of this accomplishment). The Tar Heels were able to make it to the final game of the NIT, losing to Dayton in the final game finishing with a 20-17 record.
The 1922 Tar Heels won the SoCon, and the 1924 Tar Heels squad went 26–0, and was retroactively awarded a 'national championship' by the Helms Athletic Foundation in 1943 and later by the Premo-Porretta Power Poll.[2][27] The Tar Heels also won the 1925 and 1926 SoCon titles, three in a row and four in five seasons. Their fast style of play and stingy defense earned these teams the nickname "White Phantoms", used as an alternative nickname for the Tar Heels into the 1940s.

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The 2011–2012 Tar Heels finished the regular season with a final record of 32-6, including a 14–2 record in ACC regular season play which allowed the team to win the conference regular season championship outright. The team fell to Florida State in the championship game of the 2012 ACC Men's Basketball Tournament. The team was a #1 seed in the Midwest Regional of the 2012 NCAA Men's Division I Basketball Tournament; the team reached the Elite Eight and was defeated by Kansas 80-67. This defeat was the second time UNC lost to Kansas in the NCAA Tournament with Roy Williams as UNC head coach. He previously coached Kansas from 1988 to 2003. The loss to Kansas was also UNC's second straight loss in the Elite Eight, after losing to Kentucky the year before. Kansas later fell to Kentucky 67-59 in the National Championship Game. Before the Kansas game, the Tar Heels won their previous three games in the NCAA Tournament by an average of 13.7 points. In the second-round game versus Creighton, starting UNC point guard Kendall Marshall broke his right wrist with 10:56 remaining[46] in the second half with UNC leading 66-50. Marshall continued to play by dribbling primarily with his left hand, including getting fouled on a drive to the basket with 7:09 left in the second half. He left the game against Creighton with two minutes left with UNC leading 85-69. Williams announced Kendall Marshall's injury at the Creighton post-game press conference.[47] Kendall Marshall did not play in UNC's two following games in the NCAA Tournament, a 73-65 overtime win over Ohio in the Sweet 16 and the aforementioned 67-80 loss to Kansas in the Elite Eight.
The 2010–2011 Tar Heels, with the addition of Harrison Barnes, Kendall Marshall, and Reggie Bullock, eighth in the preseason polls, struggled out the gates, starting with a 2-2 record, the worst start since the 2001–02 season. After losses to Illinois and Texas, the Tar Heels fell out of the rankings. The losses of senior Will Graves, to dismissal, and Larry Drew II, to transfer and also the unexpected off-season transfers of David and Travis Wear did not help matters. However, the Tar Heels improved greatly during the conference season, finishing first in the ACC regular season with a 14-2 record. Williams was named Conference Coach of the Year for his efforts of getting his team to work through the adversity to finish strong in the regular season.[44] Also during the season, the term Tar Heel Blue Steel was coined, referencing the Tar Heel men's basketball walk-ons. The term was started by one of the players, Stewart Cooper, in hopes that it would be a replacement for "walk-ons" and other less catchy names and soon enough Roy Williams caught on, as well as the rest of the Tar Heel Nation. North Carolina lost to Duke in the ACC Tournament Finals and made a significant run in the NCAA Tournament until they were eliminated in the Elite Eight by Kentucky, finishing with a 29-8 record.[45]
Donovan Johnson knows mostly what to expect when he begins an official visit to North Carolina this weekend. The brother of former UNC star and Phoenix Suns rookie Cameron Johnson, Donovan has visited UNC and attended games countless times. This visit, however, should be different as he completes his final official visit before announcing a decision. (Inside Carolina)
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