The 2009–2010 Tar Heels struggled throughout the regular season finishing with a 16–15 record,[42] and dropped to #3 in Division I in all-time wins. They later lost in the first round of the ACC Tournament, playing in the first "play-in" Thursday game for the first time since the ACC grew to 12 teams. The Tar Heels did not receive an NCAA tournament bid, and instead accepted a bid to the NIT.[43] During the season, the Tar Heels reached the 2,000-win milestone with a home win over Miami on March 2, 2010, becoming the second fastest college team to do so (North Carolina was in its 100th season of basketball at the time of this accomplishment). The Tar Heels were able to make it to the final game of the NIT, losing to Dayton in the final game finishing with a 20-17 record.
After wrapping up practice on Wednesday afternoon, players from the North Carolina women's basketball team shifted their attention to preparing for Halloween. The team headed to UNC Children's Hospital, where they helped kids get ready to leave being patients behind for a day and instead become Harry Potter, Captain America or Wonder Woman. (
After most schools decided to disband their J.V. squads, North Carolina's athletic department opted to keep the team so that non-scholarship students were given the chance to play basketball for UNC. North Carolina also uses their J.V. team as a way for varsity assistant coaches to gain experience as head coaches, such as the current coach, Hubert Davis. Roy Williams was a J.V. coach for eight years before he was hired at Kansas.
The 2011–2012 Tar Heels finished the regular season with a final record of 32-6, including a 14–2 record in ACC regular season play which allowed the team to win the conference regular season championship outright. The team fell to Florida State in the championship game of the 2012 ACC Men's Basketball Tournament. The team was a #1 seed in the Midwest Regional of the 2012 NCAA Men's Division I Basketball Tournament; the team reached the Elite Eight and was defeated by Kansas 80-67. This defeat was the second time UNC lost to Kansas in the NCAA Tournament with Roy Williams as UNC head coach. He previously coached Kansas from 1988 to 2003. The loss to Kansas was also UNC's second straight loss in the Elite Eight, after losing to Kentucky the year before. Kansas later fell to Kentucky 67-59 in the National Championship Game. Before the Kansas game, the Tar Heels won their previous three games in the NCAA Tournament by an average of 13.7 points. In the second-round game versus Creighton, starting UNC point guard Kendall Marshall broke his right wrist with 10:56 remaining[46] in the second half with UNC leading 66-50. Marshall continued to play by dribbling primarily with his left hand, including getting fouled on a drive to the basket with 7:09 left in the second half. He left the game against Creighton with two minutes left with UNC leading 85-69. Williams announced Kendall Marshall's injury at the Creighton post-game press conference.[47] Kendall Marshall did not play in UNC's two following games in the NCAA Tournament, a 73-65 overtime win over Ohio in the Sweet 16 and the aforementioned 67-80 loss to Kansas in the Elite Eight.
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The 1922 Tar Heels won the SoCon, and the 1924 Tar Heels squad went 26–0, and was retroactively awarded a 'national championship' by the Helms Athletic Foundation in 1943 and later by the Premo-Porretta Power Poll.[2][27] The Tar Heels also won the 1925 and 1926 SoCon titles, three in a row and four in five seasons. Their fast style of play and stingy defense earned these teams the nickname "White Phantoms", used as an alternative nickname for the Tar Heels into the 1940s.

In the 2008–09 season, the Tar Heels won their fifth NCAA title by defeating Michigan State in the championship of the 2009 NCAA Men's Basketball Tournament. The Tar Heels won all six of that year's tournament games by at least 12 points, for an average victory margin of 20.2 points, and only trailed for a total of 10 minutes out of 240 through the entire tournament.[41] Wayne Ellington was named the tournament's Most Outstanding Player, the fourth Tar Heel so honored.
Despite the turnaround from the year before and the NIT appearance, at the end of the season Matt Doherty was replaced as head coach by Roy Williams. Williams had served as an assistant to Smith for 11 years before leaving to spend the first 15 years of his Hall of Fame head coaching career leading Kansas to 9 conference regular season championships and four Final Fours before Smith convinced him to return home. It was hoped that Williams would restore a measure of stability to the program. Williams was UNC's third coach in six years. The two previous to Guthridge (McGuire and Smith) had covered a 45-year period.
Greensboro Coliseum plays host to the 2020 New York Life ACC Tournament March 10-14, marking the 27th time the facility welcomes the conference tournament, and the first since 2014. Featuring all 15 ACC teams, the event begins with three first-round games on Tuesday, March 10, before concluding on Saturday, March 14 with the championship game. The entire tournament will air exclusively on the ESPN family of networks. Game times and network designations will be announced at a later date.
Dean Smith was widely known for his idea of "The Carolina Way," in which he challenged his players to, “Play hard, play smart, play together.”[51] “The Carolina Way” was an idea of excellence in the classroom, as well as on the court. In Coach Smith's book, The Carolina Way, former player Scott Williams said, regarding Dean Smith, “Winning was very important at Carolina, and there was much pressure to win, but Coach cared more about our getting a sound education and turning into good citizens than he did about winning.“ [52] "The Carolina Way" was evident in many practices the players would implement, including pointing to the player who assisted in a basket, giving him credit as an act of selflessness. This "Thank the Passer" practice is used throughout basketball today.[53]
With the departures of several stars from the 2012 team, The Tar Heels would begin a slow climb back to the top following the Elite Eight loss. The 2012-13 season ended with a disappointing loss to Kansas in the tournament for the second year in a row. In 2013-14, the Tar Heels became the only team in men's college basketball history to beat every team ranked in the top 4 in the preseason.[48][citation needed] The Tar Heels would finish 24-10 that year, ending the year in heartbreak by losing to Iowa State in the final seconds of the Round of 32. The 2014-15 team would improve, finishing the year 4th in the ACC Standings that year and advanced to the Sweet 16, where they would lose to the Wisconsin Badgers. It was also the year that North Carolina would recruit Joel Berry II and Justin Jackson, who were both key contributors to the 2017 National Championship squad.

Greg Brown: "My top five schools are Kentucky, Texas, Memphis, Auburn, and North Carolina. I’ve visited all the schools, but Texas was the only official visit so far. I’m planning more officials, but it won’t be until late November. When I was at North Carolina it took me 30 minutes to get out of the there because I was signing autographs and taking pictures." (USA Today)